HeyYou: Supporting a high-frequency platform through rebuild and growth
At a glance
Customer: HeyYou
Industry: Hospitality (order-ahead platform)
Region: Australia
Scale: ~12,000 venues
“Having a payments partner who understands our business and shows up when it matters has been critical as we rebuild and grow.”— Asheesh Chacko, CEO, Hey You
The Challenge
Following a business reset, Hey You needed to rebuild its payments foundation to support national expansion.
With a high-frequency, repeat-use consumer model, payments performance directly impacts conversion, trust, and scalability. Hey You needed fast, invisible checkout and a partner who could respond quickly as complexity increased.
Why Fat Zebra
Hey You had previously worked with a large global payments platform which, while technically capable, lacked support and responsiveness, creating risk during critical moments.
Fat Zebra was chosen for:
- Direct access to local payments experts
- Hands-on support beyond ticket-based models
- Proactive guidance as volumes and use cases evolve
The Solution
A modern, scalable payments setup designed to stay out of the way, including:
- Secure tokenisation of stored cards
- Apple Pay, Google Pay, and Click to Pay
- Ongoing optimisation, including least-cost routing
This enables a two-to-three tap checkout experience while reducing operational risk.
The Outcome
Today, Hey You supports ~1,200 venues nationwide, with thousands of daily customer interactions dependent on payments that “just work”.
The partnership has helped Hey You:
- Maintain consistent performance during growth
- Reduce operational risk during a rebuild phase
- Launch new products without replatforming payments
Why This Matters
For platforms like HeyYou, payments sit directly in the customer experience. If ordering is fast but checkout isn’t, the product breaks.
Fat Zebra supports HeyYou by keeping payments fast, reliable and out of the way, so customers can order quickly, and venues can keep serving without friction.
